Pirelli to invest $15 million at its Georgia MIRS plant

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Pirelli Tire North America will invest another $15 million at its Modular Integrated Robotized System (MIRS) factory in Rome, Ga., to boost manufacturing capacity by 20%.


The factory produces high performance tires for the North American replacement and OE market. The investment will increase the number of MIRS production lines from four to five.


“Our Rome-based MIRS facility supports Pirelli’s strategic growth plan for the North American market. We have achieved significant share of market gains and a 30% sales increase over the past three years,” says Hugh Pace, CEO and chairman.

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