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Alliance Tire adds to its western team

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Alliance Tire adds to its western team

As part of its continuing expansion west of the Rockies, Alliance Tire Americas Inc. (ATA) is appointing Anthony Cresta to the newly created position of West Coast field application specialist, and also naming J.D. Lewis the company’s regional sales manager for the western region.

“Improving our ability to keep up with our customers’ growing needs is critical to our growth in the U.S. off-highway tire market, and Tony and J.D. will be integral to that effort,” says James Clark, ATA president. “With our new warehouse and a growing sales presence in the West, we are in a position to better fulfill the demand for our Alliance, Galaxy and Primex tires, as well increase our U.S. distribution of Aeolus truck tires.”

Cresta, formerly in customer service in ATA’s headquarters in Wakefield, Mass., moved to Washington as part of the company’s growth plans for the western states.

“Tony grew up driving loaders and skid steers for his family’s business, working on local farms, and getting elbow-deep in engineering and business,” says Clark. “His experience and understanding of the cost-saving benefits of our high-tech tires will help our customers achieve higher return on investment from their tires.”

Cresta will help ATA customers and equipment owners with tire-related engineering issues, and will help the company develop new tires to meet machine owners’ application-specific needs.

Lewis is based in California, has more than 20 years of experience in sales and has a deep knowledge of the tire industry, ATA says. Lewis holds a degree in electronic and computer engineering and is completing another degree in business administration.

“We’re thrilled to have J.D. joining our team. He brings with him a terrific range of experience, a deep commitment to understanding the customer, and a desire to continue to improve that will be a huge advantage to our sales organization,” says Clark.

Lewis and Cresta join recently hired Michael Bicknell and Tim Phillips to round out ATA’s growing western field engineering, sales and customer service staff. In addition to these hires, the company recently announced the opening of a 100,000-square-foot warehouse space in Pomona, Calif.

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