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BKT appoints new U.S. marketing manager

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BKT appoints new U.S. marketing manager

Balkrishna Industries Ltd. (BKT) is naming Theresa Kapper as the marketing manager for its subsidiary, BKT USA Inc. in Akron, Ohio.

The Ohio office is responsible for sales and marketing of the company's agricultural, light industrial and construction tires for the U.S. market.

Kapper, a graduate of Kent State University, has 20 years of marketing experience. She will be responsible for marketing and brand awareness programs for BKT and will build on the company's relationship with Monster Jam. She also will manage the advertising footprint with media, industry publications, brand-building activities, trade shows and giving full support to BKT customers.

"We are very excited about the energy and creativity that Theresa brings to BKT," says Rajiv Poddar, joint marketing director of BKT. "Her fresh perspective and new ideas that she brings from her past experience will be a tremendous boost to our brand, and we are thrilled to have her as part of our BKT family."

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