Pirelli plans to increase production capacity by 20% at its MIRS tire plant in Georgia

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Pirelli Tire North America Inc. recently announced a $15 million investment in its MIRS tire factory in Rome, Ga. As a result, manufacturing capacity will be increased by 20%.


The facility has the capacity to produce 1,400 high performance and light truck tires a day for the North American market, according to Modern Tire Dealer's 2008 Facts Issue.


The investment will increase the number of MIRS (Modular Integrated Robotized System) production lines from four to five. The Rome facility produces tires for both the original equipment and replacement markets in North America.


Pirelli supplies ultra-high performance tires to General Motors Corp. and Ford Motor Co. in the United States. That includes the new Chevy Camaro and Ford Mustang.


The announcement was made at Pirelli & Cie SpA's world headquarters in Milan, Italy, during Georgia Governor Sonny Perdue's economic development mission to Europe. For more information on Pirelli Tire North America, visit

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