Tire's Warehouse initiates new dealer program
Tire’s Warehouse Inc. (TWI) is introducing the Tire One program, a comprehensive marketing program for independent tire dealers.
The Tire One program offers a competitive edge to build the dealer’s sales, profits and brand, all while promoting and supporting their total independence, TWI says. For a monthly fee and no requirement to modify their business name or brand presence, dealers enrolled on the program will have access to a package of progressive marketing solutions and business-building tools to help drive growth.
The program’s menu of benefits boasts a retail website powered by Net Driven with integrated e-commerce technology, TWI’s exclusive “Click2Create” online advertising system, an online retail price monitoring tool, a comprehensive warranty package and consumer credit card program.
Tire One dealers also gain access to a multitude of preferred vendor programs and discounts designed to support all aspects of the independent tire dealer’s business. These include Napa Auto Parts, Yelp, Wells Fargo, Eibach Suspension and other branding, product, technology, and office/workflow partners.
“One of the strongest attributes of the TWI Tire One program is that although there are three levels of qualification, all benefits are available to all dealers that participate”, says Ken Hsu, director of marketing for TWI. “We want each of our Tire One dealers to have access to all of these unique tools as well as the support they need to utilize them efficiently, effectively and successfully”.
In addition, all Tire One dealers will have the support of the TWI marketing team for assistance with all types of custom marketing and advertising, from print to digital to radio and television. Co-op programs are included to help fund all qualified advertising efforts and volume bonuses are designed to reward dealers for meeting designated purchase goals with TWI.