Tire's Warehouse partners with Tire One program
Tire’s Warehouse Inc. (TWI) and U.S. AutoForce of Appleton, Wis. announce a partnership on a comprehensive marketing program for independent tire dealers.
The collaboration was formed to share ideas and best practices that address the ever-changing market conditions with the ultimate goal to better serve their respective customers. The result of the partnership is the evolution of the Tire One dealer marketing program which builds the independent dealer’s sales, profits and brand, giving them a competitive edge. Dealers enrolled in the program will have access to progressive marketing solutions and business-building tools to help drive profitable growth. The synergy from the collaboration has fueled custom-tailored solutions for each distribution company and the different markets they serve.
“Tire’s Warehouse is proud to share the Tire One name for our upcoming dealer marketing program,” says Dan King, president of TWI. “We are confident it will be the best and most progressive in the industry, and this collaboration is instrumental in making that happen.”
“We know that as two of the industry’s strongest wholesale tire distributors, U.S. AutoForce and TWI offer outstanding delivery and customer service, as well as consultative selling to our dealer partners,” says Pat Hietpas, president of U.S. AutoForce. “By sharing ideas, goals and experiences on the Tire One program we expect the level of service from both our organizations to become even stronger.”