When Harry Choi took over as CEO and president of Kumho Tire U.S.A. Inc. in 2013, he started a return to the basics. Why? Because it was necessary.
Two years later, his vision is on its way to being fulfilled.
What is Kumho doing to get back the market share it lost? Modern Tire Dealer Editor Bob Ulrich knows. His latest blog, "Why Kumho appears poised for a big year," outlines the problems with which Kumho has been faced -- and the solutions being put into place by Choi and his people. His braintrust includes national vice president of sales John Hagan (pictured), who spoke extensively with Ulrich last November.
To learn more about Kumho's promising turnaround, read the blog, then let us know what you think by leaving a comment
