Bridgestone Firestone Off Road Co. (BFOR) will assume marketing, sales and distribution responsibilities for Bridgestone Bandag Tire Solutions' Continuum brand of OTR tire treads in the United States and Canada.
"Today's off-road fleets are looking to lower their operating costs, but they also are interested in doing that in the most environmentally friendly manner possible," says BFOR Vice President Shawn Rasey.
"By offering fleets Continuum precure retread tires, we'll be able to help fleets recycle these valuable tire casings."
In addition to the U.S. and Canada, Continuum retreads are available throughout Europe, Mexico and South America.
