Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Consumer Tires Retail Suppliers

Nokian Is Official Tire of Ski World Cup Event

Order Reprints

Nokian Tyres plc will be the official tire of the Xfinity Birds of Prey Auto FIA Ski World Cup event, which will take place Dec. 6-8 in Beaver Creek, Colo.

"The partnership is another step in Nokian Tyres' quest to expand its presence in North America," say Nokian officials.

"We believe that people who enjoy elite World Cup ski events also appreciate their own beautiful journeys to the slopes," says Nokian Director of Marketing Hans Dyhrman. "We're excited to tell them how our premium tires can enhance their journeys this season and beyond."

Nokian recently announced that it will continue as the official tire of adventure lifestyle company POWDR, which owns and operates winter resorts in Utah, Vermont, Colorado and Oregon.

"Nokian is interacting with more skiers and snowboarders than ever before through a wide array of marketing efforts."

Recommended Products

Event Listing

July 2020

September 2020

Related Articles

Continental is official World Cup tire

Point S sponsors Nordic World Cup event

BFGoodrich is official tire of Mazda MX-5 Cup

Upcoming Events

16 Aug

18th Annual China International Tire Expo (CITEXPO) -- rescheduled
Shanghai

17 Feb

Tire Industry Association's OTR Tire Conference
Tucson, AZ

18 May

The Tire Cologne 2021
Koelnmesse

You must login or register in order to post a comment.