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Cooper Launches Discoverer EnduraMax SUV Tire at SEMA

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Cooper Launches Discoverer EnduraMax SUV Tire at SEMA

Cooper Tire & Rubber Co. introduced its latest all-season SUV tire, the Discoverer EnduraMax, during the 2019 Specialty Equipment Market Association Show.
The Discoverer EnduraMax "leverages advanced technology from Cooper's ultra-durable off-road tires into all-season tires," according to Cooper officials. Made for small and mid-size SUVs, the tire is designed "to tackle the kind of rough roads that chew up tires and can be found just about everywhere throughout the United States," according to Cooper officials.

It contains Cooper's Durable-Tread Technology, which helps extend tire tread life with "ultra-durable materials that resist wear and tear from rough road conditions, such as gravel and uneven city streets," plus the company's Armor Belt Technology for added strength and improved handling.

"Due to its EnduraGuard Design, a durable internal construction that helps the tire to keep its shape when driving over rough and uneven surfaces, the tire gives drivers better contact with the road."

In addition, the Discoverer EnduraMax offers enhanced winter and snow performance thanks to its Winter Grip technology. And it is severe weather rated for winter and snow performance, holding the three-peak mountain snowflake designation.

The tire will be available early next summer in 30 sizes, ranging from P205/70R16 to P245/50R20.

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