BH SENS: The New Name for a TPMS Joint Venture
Two companies that have supplied more than 100 million tire pressure monitoring sensors (TPMS) on vehicles are combining forces in a joint venture that leaders say will help them become the third largest TPMS supplier in the world. They aspire to move up to the No. 2 spot. Huf Hulsbeck & Furst, a German company, and Shanghai Baolong Automotive Group have created BH SENS for the North American market. The product lineup includes direct fit replacement parts, as well as the IntelliSens Universal TPMS sensor program, which covers more than 150 million vehicles in operation in North America.
The two companies have more than 20 years of experience in TPMS, in both original equipment and aftermarket applications. They have a combined 650+ employees working in product development and manufacturing in North America, China and Europe. They announced the joint venture at the 2019 Specialty Equipment Market Association (SEMA) Show.
Miller Feng is CEO of BH SENS Group (Baolong Huf Shanghai Electronics Co. Ltd.), and says the company is “proud to work with some of the most prestigious vehicle companies in the world.”
Tony Davenport is global vice president of the aftermarket for the company, which includes three legal entities, one in China, one in Germany, and another, based in Milwaukee, Wis., in the U.S. Currently the company sources its sensors for the North American market from both Germany and China. Additional orders and agreements with original equipment manufacturers would be needed for the company to branch into U.S. manufacturing. It’s those same OE contracts that Feng and Davenport say will make BH SENS the second-largest TPMS company in the world.
“Not all sensors are created equal. BH SENS will continue to bring our OE heritage and quality to the aftermarket,” Davenport said. “We have a premium quality, innovative and extensive product range that is continuously being tweaked based on the ever-changing market changes. We want to make everything about TPMS easier and safer for service providers, wholesalers and all of our customers.”