Yokohama Rubber Co. Ltd. donated close to $25,000 to the World Wild Fund (WWF) for Nature Japan as part of the LIVE ecoMOTION music event staged by Yokohama employees in Shibuya Tokyo, Japan, in July.
The tire manufacturer donated 1,334,850 yen directly to the organization, plus 934,000 yen in admission fees. It also collected 400,850 yen in contributions at the event.
The proceeds and contributions will be used by WWF Japan for activities aimed at combating global warming, including reducing CO2 emissions.
About 40 employees of the company worked as volunteers, picking up litter around the hall, staffing the reception desk, seeking and collecting additional monetary contributions, and passing out flower seeds as mementos.
The event was part of the cmopany's "Grand Design 100" environmental management plan, which focuses on improving the current condition of the environment.
