Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Commercial Business Commercial Tires Consumer Tires Retail Suppliers Wholesale Distribution People

Andy Traicoff Is the New Vice President of Goodyear's Asia Business

Order Reprints

Goodyear Tire & Rubber Co. has named Andy Traicoff vice president consumer of its Asia Pacific business unit, effective Nov. 1, 2019.

Traicoff is currently vice president, customer experience of the company's Americas business unit, a role he has held since October 2018.

In nearly 20 years service at Goodyear, Traicoff has held a wide variety of leadership roles throughout North America and the Americas, including e-commerce, brand marketing, customer marketing, IT, sales, business development and customer experience.

Additionally, he helped establish category management as a practice, which Goodyear says transformed its go-to-market strategy in the consumer replacement business.

Traicoff will report to Ryan Patterson, president of Goodyear Asia Pacific.

Related Articles

Andy Traicoff Has a New Job at Goodyear: VP of the Customer Experience

Goodyear hires Smytka as vice president in Asia

Goodyear names business development vice president

You must login or register in order to post a comment.