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Continental Tire Canada Inc.'s partnership with Porsche has been "growing consistently" over the last few years, say Continental officials.

Earlier this month, Continental sponsored the Porsche Club of America's CanAm Challenge. The event "offers American and Canadian members of the Porsche Club -- as well as registered car enthusiasts -- the opportunity to race on one of the fastest tracks in North America."

Guy Hardiman, general manager of Continental Tire Canada, says the sponsorship is "a great fit for us."

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