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Cooper Tire Europe Appoints Kramer and Sprott to Sales Positions

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Cooper Tire Europe Appoints Kramer and Sprott to Sales Positions

Two executives from Cooper Tire & Rubber Co. Europe Ltd. have received promotions.

Michiel Kramer has been appointed sales director for Europe. Kramer, who joined Cooper in 2017 as marketing director for Europe, the Middle East and Africa, maintains responsibilities for marketing, pricing, business intelligence and product management and is now also responsible for sales throughout Western and Eastern Europe.

A 14-year tire industry veteran, Kramer is based at Cooper Europe’s headquarters in Melksham, Wiltshire, England, and reports to Jaap van Wessum, general manager of Cooper Tire Europe.

In a related move, Brian Sprott has been named sales director  for the United Kingdom (UK) and Western European sales region. Sprott has been with Cooper for 26 years, most recently as UK sales manager.

For more information on Cooper Tire Europe, visit or

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