Pirelli targets Africa, Middle East, Pacific for price hikes

Dec. 18, 2007

Pirelli & Cie SpA will hike prices on its passenger, truck and SUV tires in Africa, the Middle East and its Asia Pacific region.

Increases will be up to 10% and are effective Jan. 1.

Pirelli officials say the decision to raise prices is in response to escalating raw material and energy costs.