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Cannes chooses Bridgestone ads as finalists

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Two Bridgestone commercials were finalists at the recent Cannes Lions International Advertising Festival, which was held in Cannes, France.

The festival is held each year to recognize creativity in advertising from around the globe.

Although the "Scream" and "Lucky Dog" ads didn't win, being chosen as finalists placed them among the top 10% of the more than 4,600 entries from 85 countries in this year's festival, according to Bridgestone Firestone North American Tire LLC.

"In this case, it truly is an honor just to be nominated," says Phil Pacsi, Bridgestone's vice president of consumer marketing. "To receive this level of recognition at such a prestigious festival is remarkable."

In the "Scream" commercial, which debuted during this year's Super Bowl telecast, more than 20 woodland creatures exercise their lungs and count their blessings that a car passing through their home is able to avoid a squirrel thanks to Bridgestone tires.

In the "Lucky Dog" commercial, a hungry dog goes on an unexpected journey, running inside a tire that results in an unexpected and lucky ending.

The entries that were chosen as finalists were divided into 32 different product/service categories; the Bridgestone brand commercials were two of the 10 finalists for the Film Lions awards in the automotive products and services category.

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