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Counterfeit products, piracy to be examined at Automechanika Shanghai 2007

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Automechanika Shanghai will be held Dec. 5-7 at the Shanghai New International Expo Centre.

With more than 1,000 exhibitors in six exhibition halls, the 2007 event will be the largest Automechanika show ever held in China, say the promoters.

Exhibitors dealing with automotive parts, components and the aftermarket industry from 24 countries and regions will participate. The fair also will feature the Automechanika Academy, the Match-Making Forum, "Messe Frankfurt Against Copying" and the Quality Brands Protection Committee (QBPC).

Automechanika Shanghai is organized by Messe Frankfurt in partnership with the China National Automotive Industry International Corp.

Playing its part in the fight against fake products, Messe Frankfurt launched the large-scale 'Messe Frankfurt Against Copying' campaign in January 2006 to provide information about protecting brands and products against piracy at exhibitions.

Automechanika fairs around the world have been a major focus of the campaign, and Messe Frankfurt advises and supports all Automechanika exhibitors in the fight against product piracy, show organizers say.

A special display stand will be set up at Automechanika Shanghai 2007 where visitors can find information about Messe Frankfurt's initiative, and exhibitors can go to seek legal advice from an intellectual property rights professional.

"Our goal is to stress the importance of using genuine spare parts in regards to consumer and public safety, by demonstrating the serious risks and damage caused by counterfeited auto parts," says Joann Chan, aftersales new initiative and brand protection manager for General Motors in China.

"The companies wish to promote the protection and development of intellectual property rights (IPR) in the automotive industry as a key element in consumer safety and in advocating an orderly and legal environment for business competition. We hope to increase public awareness of counterfeiting problems in the automotive industry, promote cooperation between companies, and actively assist Chinese government in eradicating counterfeiting and protecting each company's intellectual property rights."

For information, visit www.automechanika.messefrankfurt.com.

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