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Bridgestone Americas prepares for grand opening of BIRD plant in Mexico

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Top officials from Bridgestone Corp., Bridgestone Americas Holding Inc. (BSAH), Bridgestone Firestone North American Tire LLC (BFNT) and Bridgestone Neumáticos de Monterrey S.A. de C.V. (BSMR) will celebrate the grand opening of the new BSMR tire manufacturing facility in Monterrey, Nuevo Leon, Mexico, on Wednesday, Nov. 7.

The plant is the first of its kind outside of Japan to operate with breakthrough "BIRD" technology, Bridgestone's new revolutionary tire production system.

"Opening this plant in Monterrey, an ideal location to serve our customers, is an important component of the Bridgestone group's global sourcing strategy to meet the needs of our customers now and in the future," says Mark Emkes, BSAH and BFNT chairman and CEO.

The Monterrey plant primarily will serve the North American tire market, producing high performance, ultra-high performance and large rim diameter passenger and light truck tires.

"This partnership is a testament to our region's high quality workforce, which is helping Nuevo Leon State become a thriving investment destination," says José Natividad González Parás, governor of the state of Nuevo Leon. "With the creation of more than 200 jobs and possibility that other companies may want to be near this new facility, the benefits of the new plant will be ongoing."

The BIRD (for Bridgestone Innovative and Rational Development) facility has a capaciy of about 8,000 tires a day. It completely automates all stages of tire manufacturing, from the initial processing of materials to final inspection of the finished product, according to the company.

Additionally, the BIRD system "allows great flexibility and responsiveness to customer needs because of its capacity to make several different types and sizes of tires simultaneously."

The Monterrey plant is the third to be built in Mexico by Bridgestone, and the company's 47th tire plant worldwide.

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