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Yokohama ecoTreadsetters contest winner features sons in video

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Yokohama Tire Corp. will send Josh Barinstein of West Linn, Ore., to Costa Rica in October as part of its ecoTreadsettersT Video Contest. (See "Yokohama launches environmental online network," Sept. 17, 2007.)

The video contest, hosted on www.ecotreadsetters.com, challenged users to demonstrate how "green" they are.

Barinstein won the grand prize for his entry titled, "Helping the Earth -- One Step at a Time." The video features Barinstein's sons, Nathan and Skyler, who give tips on how people can protect the environment.

"We launched ecotreadsetters.com as part of Yokohama's commitment to the environment as a socially responsible organization, as well as to establish a forum for people to come together and share ideas for making 'going green' a part of their daily routines," says Fred Koplin, Yokohama's director of marketing communications.

"The contest stimulated creativity among the participants, who showcased everything from composting and sustainable lifestyle-inspired surf expeditions to a pollution prevention potluck, which reduced vehicle emissions by encouraging employees to stay at work for lunch."

The all-expenses paid trip to Costa Rica was selected as the grand prize for that country's role "as a frontrunner in the eco-tourism industry and its hands-on demonstration of the importance of preserving our natural resources," adds Koplin.

You can watch the 60-second video clip at www.ecotreadsetters.com/albums/32.

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