Yokohama Rubber donates more than one million yen to environmental cause
Yokohama Rubber Co. Ltd. recently donated 1,031,000 yen to the World Wild Fund (WWF) for Nature Japan. The money represents the entire amount of admissions from LIVE ecoMOTION, a charity music event held on July 29, 2007, in Shibuya, Tokyo, and contributions collected at the event.
WWF is a non-governmental organization operating actively in more than 100 countries. Since October 2006, Yokohama has been a corporate member of WWF Japan.
Yokohama Rubber sponsored LIVE ecoMOTION "to emphasize and communicate the importance of preventing global warming," according to the company.