Maxxis recognized as top Taiwan brand
Maxxis has made Interbrand's list of Taiwan's top brands for the fifth consecutive year. Maxxis was ranked eighth.
"Maxxis’ brand value, currently estimated at $309 million U.S., has increased 14% over the last year," say Maxxis officials.
In commentary accompanying the award, Interbrand noted the strength of the Maxxis brand and the company’s effective strategy for brand support: "Maxxis has had a strong year, with growing market share and a sustained price premium. The brand maintains its exposure through international sponsorship deals... its adoption by General Motors as a major supplier also strengthens its brand reputation."
Interbrand bases its rankings on "brand strength and earnings attributable to the brand."