American Racing to focus on aftermarket and pro racing wheels
American Racing Equipment Inc. is restructuring its business to focus on automotive aftermarket and professional racing wheels and will discontinue its line of motorcycle wheels.
“The exclusive focus of American Racing and its family of brands will be on market leadership in the automotive wheel aftermarket and professional racing wheel market,” said Steve Tooker, CEO of American Racing.
American Racing has experienced a continued period of growth in the automotive aftermarket. The company has added numerous marquee brand names to its portfolio of products, including the Dale Earnhardt Jr. Signature series, Twenty Inches Strong, TIS Modular, Dropstars, Boyd Coddington, Weld Racing and Motegi Racing wheels.
In addition, the company continues to strengthen its position as a premier provider of professional racing wheels in every form of motor sport including NASCAR, drag racing, drifting, off-road and more.