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Toyo establishes Nitto Tire Canada

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Toyo Tire & Rubber Co. Ltd. has set up Nitto Tire Canada Inc. in Richmond, British Columbia. The unit officially started operations on July 1.

It will be run by Nitto Tire Canada President Hiroshi Hiratsuka.

"With the formation of the new company, Toyo seeks to enhance Nitto tires' brand image and build up a more extensive sales network," say Toyo officials.

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