Yokohama hires Vandermark and Taylor

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Yokohama Tire Corp. has hired Gregg Vandermark as performance marketing manager and Rusty Taylor as manager of finance and administration of the Business Division.

Vandermark's responsibilities will include corporate and consumer ride and drives, dealer training and working with automotive enthusiast groups and car clubs. Vandermark has more than eight years of tire industry experience. He formerly served in several positions at Toyo Tire (U.S.A.) Corp., including motorsports sales manager and ultra-high performance sales manager.

Taylor's duties will include planning and forecasting budgets, generating financial models, and developing business plans for sales, marketing and finance. Taylor also will review proposals.

"What stood out about these two individuals is the love of their work," says Jim MacMaster, executive vice president of Yokohama's Business Division. "Gregg is a self confessed car guy with affection for tires. Rusty loves strategy and has a knack for numbers."

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