Falken Tire Corp. has appointed Darren Thomas its director of marketing.
Thomas, who's been with Falken for 16 months, had previously been the company's business development manager.
"His guidance in the tire marketplace and our new venture with wheels and parts will make us a major player," says Richard Smallwood, Falken vice president of sales and marketing.
Falken will roll out new wheel and parts programs next month at the Specialty Equipment Market Association show in Las Vegas, Nev.
Both programs target the tuner market and include items that will be exclusively distributed through independent Falken tire dealers.
