ASA appoints director of sales and marketing for TireMaster

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ASA Tire Systems has hired Mark Goin as director of sales and marketing for its TireMaster tire store management software system.

Goin will be responsible for driving product and service revenues for the TireMaster product line. Most recently, he held a director position at Capital One.

"The combination of his experience in call center management and ability to focus on performance metrics and customer satisfaction will help to bring our TireMaster product to the small dealer masses," says Dave Duchesne, ASA's vice president of sales.

TireMaster was developed specifically for tire dealers and automotive retailers everywhere. Complete with point-of-sale and inventory management tools, the standard tire software product can be enhanced with a full accounting system and connectivity for multi-store locations.

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