Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Falken pushes AutoLuxury concept with Web site

Order Reprints

Falken Tire Corp. plans to promote "AutoLuxury styling" with its soon-to-be-finished www.autoluxurystyle.com Web site.

"Under the vast umbrella of import tuning, several sub-niches have emerged," say Falken officials, including "VIP tuning. A subtle form of sedan modification, VIP tuning is the evolution of street tuning mixed with the look of a clean show car.

"Falken foresaw the significance of this trend and... introduced the concept of AutoLuxury, tuned vehicles with refined body kits and inconspicuous paint, making a bold statement with aggressive wheels and tires."

Falken's new AutoLuxury Web site will explain the concept, with special focus on tire and wheel modifications.

Related Articles

Falken Web site now contains application guide

Ingersoll Rand highlights products with new Web site

Ingersoll-Rand backs cordless tool introductions with Web site

You must login or register in order to post a comment.