Falken Tire Corp. plans to promote "AutoLuxury styling" with its soon-to-be-finished www.autoluxurystyle.com Web site.
"Under the vast umbrella of import tuning, several sub-niches have emerged," say Falken officials, including "VIP tuning. A subtle form of sedan modification, VIP tuning is the evolution of street tuning mixed with the look of a clean show car.
"Falken foresaw the significance of this trend and... introduced the concept of AutoLuxury, tuned vehicles with refined body kits and inconspicuous paint, making a bold statement with aggressive wheels and tires."
Falken's new AutoLuxury Web site will explain the concept, with special focus on tire and wheel modifications.
