Falken pushes AutoLuxury concept with Web site

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Falken Tire Corp. plans to promote "AutoLuxury styling" with its soon-to-be-finished Web site.

"Under the vast umbrella of import tuning, several sub-niches have emerged," say Falken officials, including "VIP tuning. A subtle form of sedan modification, VIP tuning is the evolution of street tuning mixed with the look of a clean show car.

"Falken foresaw the significance of this trend and... introduced the concept of AutoLuxury, tuned vehicles with refined body kits and inconspicuous paint, making a bold statement with aggressive wheels and tires."

Falken's new AutoLuxury Web site will explain the concept, with special focus on tire and wheel modifications.

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