Intelligent Tire Technology conference: the full schedule of events

April 24, 2007

The schedule for the second Intelligent Tire Technology conference includes two full days of presentations focusing on issues relating to tire pressure monitoring systems.

The conference will be held April 30-May 2 at the Marriott Dearborn Inn Hotel in Dearborn, Mich.

(Three pre-conference workshops will be held Monday, April 30. See "Intelligent Tire Technology conference hosts three pre-conference workshops," April 19, 2007.)

The schedule for Tuesday, May 1, is as follows:

7:30 a.m.: Registration and breakfast.

8 a.m.: Chairperson's opening remarks. Mark Shaw, senior systems engineer, Freescale Semiconductor.

8:15 a.m.: Keynote address, "Analyzing the Current and Future Development of TPMS in the View of an OEM." Victor Underberg, manager, development stability managing systems, tire pressure monitoring systems, Audi AG.

9:15 a.m.: "Understanding Consumer Perceptions of Tire Pressure Monitoring." John Maxgay, lead engineer, General Motors Corp.

10 a.m.: Morning networking and refreshment break.

10:30 a.m.: "Servicing TPMS in the Field." Kevin Rohlwing, senior vice president of training, Tire Industry Association.

11:15 a.m.: Panel discussion, "Optimizing TPMS Performance." Dr. Janusz Bryzek, chairman and CTO, LV Sensors Inc.; Dr. Robert Benedict, senior research and development associate, Goodyear Vehicle Systems.

12 p.m.: Lunch break.

1:15 p.m.: "Demonstrating Possible Solutions for Direct TPMS without Batteries: Battery-less TPMS Technologies." Mark Shaw, Freescale Semiconductor.

2 p.m.: "Extracting Value from Truck TPMS." Dr. Robert Benedict, Goodyear Vehicle Systems.

2:45 a.m.: Afternoon networking and refreshment break.

3:15 p.m.: "Looking at the Trends in Future Technologies and How they Affect the Tire Service Industry." Carl Wacker, vice president of sales and marketing, Schrader Electronics Ltd.

4 p.m.: "Implementing Battery Technologies for TPMS." Jim Pilarzyk, director of OEM engineering and sales, Rayovac.

4:45 p.m.: Chairperson's closing remarks, day one.

The schedule for Wednesday, May 2, is as follows:

7:30 a.m.: Registration and breakfast.

8 a.m.: Chairperson's re-cap of day one. Mark Shaw, Freescale Semiconductor.

8:15 a.m.: "Understanding the Social Impact of Tire Pressure Sensing Systems." Dr. Janusz Bryzek, LV Sensors Inc.

9:00 a.m.: "Verifying On-Site for an OTR System and Initiating Advanced MNT (Micro-Nano Technology) for TSM. Terry Lee, CEO and CTO, SST Wireless Inc.

9:45 a.m.: Morning networking and refreshment break.

10:30 a.m.: "Using Chrome Clad Wheel Technology for Durability, Weight Savings, Styling and Recycling." Phil Gerard, manager, product development, Lacks Wheel Trim Systems.

11:15 a.m.: Panel discussion, "Understanding How Commonality of Guidelines/Protocols for Platforms will help the Service Industry." Carl Wacker, Schrader Electronics Ltd.; Kulwant Singh, application engineer, Beru Corp.

12 p.m.: Lunch break.

1:15 p.m.: "Standardizing Diagnostics and Service Functions for TPMS." Dr. Jean-Christophe Deniau, technical specialist, Siemens VDO Automotive.

2 p.m.: "Indentifying the Current State of Art in Indirect TPMS." Dr. Urban Forssell, CEO and president, Nira Dynamics A.B. Sweden.

2:45 a.m.: Afternoon networking and refreshment break.

3:15 p.m.: "Discussing TPMS for Commercial Trucks." Kulwant Singh, Beru Corp.

4 p.m.: Chairperson's closing remarks, day two, and end of the conference.

For more information, visit www.iqpc.com/us/tiretech. Modern Tire Dealer is the media sponsor of the event.