Deal makes Bridgestone official tire of PGA Tour
Bridgestone is now the "Official Tire of the PGA Tour and Champions Tour" thanks to a new three-year marketing agreement between Bridgestone Firestone North American Tire LLC (BFNT) and the PGA.
BFNT says it plans to "leverage its new affiliation with the PGA Tour through an integrated, multi-media marketing campaign based on the theme 'Improve Your Drive.'"
BFNT will have "an on-site component at select PGA Tour events to help fans improve their drive on the road and on the fairway... while fans are waiting their turn to find out which ball is best for their golf game, they can learn which Bridgestone tire is best for their own vehicle," say BFNT officials.
"The PGA Tour and its fan base are a perfect fit for the Bridgestone brand," says Phil Pacsi, vice president of consumer tire marketing for BFNT.
Bridgestone is the current sponsor of the World Golf Championships-Bridgestone Invitational.