Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Goodyear 'gets there' with basketball promotion

Order Reprints

Four college students will have the chance to shoot a basketball from the Goodyear blimp on Friday, March 30, as part of Goodyear Tire & Rubber Co.'s "Get There" campaign.

The students attend four colleges that are involved in this year's Men's Division 1 college basketball tournament. They will attempt to put a ball through a 100-foot wide basket from 500 feet in the air.

Those who make the shot will win a Goodyear "Get There" prize package, say Goodyear officials.

"Goodyear is all about helping people 'get there,' no matter where

'there' is," says Goodyear Brand Director Joey Viselli. "This

year, in honor of the tournament that is all about getting there, we're going to help a college student and their guest 'get there' to one of the sporting events covered by the Goodyear blimp over the next year."

Related Articles

Looks like Goodyear 'got there' with ad campaign

TBC says 'get out there and save' with rebate

Goodyear gets Fierce with new tuner brand

You must login or register in order to post a comment.