Maxxis wins off-road racing sponsorship
Maxxis International - U.S.A. will be the title sponsor of the XRRA extreme off-road racing series.
Maxxis officials say the series will receive extensive television coverage.
"Five events will be featured in prime time on both the Men’s Outdoor Recreation Network and iDrive TV. Both cable channels are featured on DISH and DirecTV, reaching an estimated 40.5 million households."
The Maxxis XRRA will expand to the eastern United States this season, with nine events scheduled from April through September throughout the country. The western division's season kicks off April 7.