Retail

Toyo promotes Waytashek to consumer products manager

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Toyo Tire (U.S.A.) Corp. has promoted Robert Waytashek from project manager of light truck and off-road events to consumer products manager.

"During his (seven-year) tenure with Toyo, Waytashek contributed to the improvement of the organizational aspects of the company’s involvement with motorsports events," say Toyo officials.

In his new role, he will focus on strategic marketing activities related to Toyo's consumer product line. "He will also work to increase Toyo’s brand positioning with dealers and create launch plans for new products."

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