Yokohama Rubber Co. Ltd. will participate in the 77th Geneva Motor Show, which will run March 8-18, 2007. The show will be open March 6-7 for the media.
At its booth again this year, Yokohama will present products focusing on its global flagship brand, Advan. Of special interest will be the introduction of the Advan Sport Z.P.S run-flat tire.
In addition, a new generation of winter tires -- W.drive -- will be shown for the first time. The full ".drive" line-up will be presented, including the S.drive (which was displayed at the 2006 Specialty Equipment Market Association Show in Las Vegas last November), C.drive and A.drive, each of which is already on the market.
The Geneva Motor Show is an international event with a history dating back to 1905. Each year, approximately 300 companies in the auto industry exhibit cars, automotive parts, production-related equipment, and products and supplies for repair and maintenance.
