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Continental expresses interest in Siemens

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While Continental Tire North America Inc. continues to ramp up its brand positioning efforts in the U.S., its parent company, Continental AG, is looking at another big pontential acquisition: Siemens VDO.

"Continental is interested in Siemens VDO," a spokesperson from Continental's main office in Hanover, Germany, recently told moderntiredealer.com.

Siemens manufactures a variety of electronic automotive products, including its Tire Guard tire pressure monitoring system and its Tire IQ System, which it has developed in conjunction with Goodyear Tire & Rubber Co.

Last year, Continental said it also had an interest in acquiring Goodyear's Engineered Products division, which the Akron, Ohio-based tiremaker is actively "marketing," according to Goodyear officials.

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