Kumho Tire U.S.A. Inc. unveiled a new interactive training program for its dealers this weekend in Cancun, Mexico. The program -- Education that Drives Growth and Excellence, or E.D.G.E., for short --will offer courses in tire technology, plus size fitments, tire pressure basics and other topics.
The E.D.G.E. program will be available on-line or via compact disc, Kumho officials told dealers.
It´s specifically designed for retail dealers and will run 18 months, starting during the second quarter.
Kumho is holding its annual dealer meeting this weekend in Cancun.
