Yokohama gets Hooked on Driving

Order Reprints

Yokohama Tire Corp.'s Advan line is the official tire sponsor of the Hooked on Driving instructional program.


"Hooked on Driving is a perfect venue for Advan," says Jim Mayfield, directorm Advan brand.


"Their drivers are our customers: sports car enthusiasts who appreciate Advan's race heritage and the... reputation it carries as an ultra-high-performance brand."


Hooked on Driving is geared toward improving the technique of drivers who operate high performance cars. The program holds events throughout the country.



Related Articles

Dunn Tire gets 'key' help with safe driving program for teens

Survey Says Most Canadians Are Driving on Winter Tires

Cooper and Race Car Driver Focus on Teen Driving

You must login or register in order to post a comment.