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Yokohama gets Hooked on Driving

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Yokohama Tire Corp.'s Advan line is the official tire sponsor of the Hooked on Driving instructional program.

 

"Hooked on Driving is a perfect venue for Advan," says Jim Mayfield, directorm Advan brand.

 

"Their drivers are our customers: sports car enthusiasts who appreciate Advan's race heritage and the... reputation it carries as an ultra-high-performance brand."

 

Hooked on Driving is geared toward improving the technique of drivers who operate high performance cars. The program holds events throughout the country.

 

 

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