Tony Troilo's Secrets to Success
TROILO’S SECRETS TO SUCCESS
Tire dealer Tony Troilo would be the first to tell you there is no secret to his success. He simply follows these basic rules.
- Study your market.
- Know what you want to and go after it.
- Hire good people.
- Make a profit.
Rosson & Troilo Motor Co.’s five retail/commercial stores cover central Virginia. Much of the territory is rural, so Troilo has to make sure he’s a “one-stop shop.”
“We’re so diversified that one market could never break us,” he says.
“If farmers have a drought, or the passenger tire market goes through a recession, or truckers go on strike, we’re still okay.”
That was never more evident than last year, when Troilo lost a bid to supply tires to the state of Virginia—worth some $3 million. He has been the successful bidder on more than one occasion.
Seven years ago he saw a need for towing and recovery service because there were no heavy-duty wreckers in his area. He performs that service as well, with the help of eight wreckers and an all-purpose vehicle. The business paid for itself in less than five years, he says.
“Don’t be afraid to go backward and change if you find you’ve made a mistake. I’ve made plenty of mistakes. You have to regroup and go back at it in a different direction.”