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SEMA Show, Day Four: ASA rewrites TireMaster

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ASA Automotive Systems LLC hosted its annual press conference at the Global Tire Expo section of the 2013 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The show was held from Nov. 5-8 at the Las Vegas Convention Center.

During the press conference, President Ken Halle spoke about the evolution of ASA’s software development and the complete rewrite of the TireMaster family of products to the new TireMasterG4 cloud‐based software suite.

He explained how the new software creates a "store of the future" mobile environment that allows tire dealers to serve customers much faster and provide a higher level of personalized service in their stores using mobile devices, including tablets and smart phones. This fourth-generation technology application builds upon ASA’s "best‐of‐breed" software and enhances it further with:

* new functionality,

* a streamlined workflow and

* a simple and intuitive user interface that gives dealers the ability to improve efficiency and productivity, enhance customer service and maximize profits.

Since TireMasterG4 was introduced at ASA’s annual InfoExpo conference in September, ASA has signed up 25 clients for the new application.

“Dealers are readily embracing the look and feel of the new technology, with its intuitive workflow that delivers genuine value and can revolutionize the way they do business, setting them apart from the competition,” says Dave Vogel, vice president of sales.

ASA provides software systems and services to independent tire dealers and automotive service centers. For more information, visit

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