Federal shines at Brazil trade show
Federal Tire Corp. officials report their company, along with its Federal and Hero brand tires, gained a tremendous amount of exposure at a recent automotive show in Brazil.
Federal exhibited at the 2008 Saleo De Accessorios Brazil in San Paulo, which was held May 14-18.
"The feedback we (have received) confirms there is an exceptional charge of energy and dynamism in the South American tire market."
Federal focused on a motorsports theme at the show. The company considers Brazil to be "a new frontier."