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SEMA Show, pre-show: Aeolus launches website

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Aeolus Tyre Co. Ltd. has launched Aeolustireamerica.com. The new website showcases the company's full line of passenger and light truck tires available in the United States.

"Aeolustireamerica.com incorporates a responsive design, making it moble-friendly and easy to navigate on any device," says Mike Leverington, Aeolus' general manager in the U.S.

"As our marketing footprint grows, this will be one more accomplishment in our ongoing committment to be a leading global competitor. How we communicate and provide our product information to our dealers and consumers will be as important as our full line of high-quality products."

During navigation, screens will automatically orient to any browser-enabled smart phone or tablet and still support all functionality. The site also will provide detailed information about the company, its heritage and other interactive functions.

Visitors will be able to sign up to receive the Aeolus Tires Newsletter.

"A lot of emphasis was placed on our user experience, to make our site a leader among competitive Asian websites," says Leverington. "Having a website that also functions well will be essential to communicate our global value leader position to the market. Our new site does both and ensures thatt we will stand out from our competitors."

Future enhancements will include a dealer locator, a "find your tire" function, an owner's section and a dealer portal.

Aeolus will display its new TouringACE A/S tire in its Global Tire Expo booth (No. 40235) at the 2013 SEMA (Specialty Equipment Market Association) Show, which starts Tuesday, Nov. 5. Modern Tire Dealer reported on the new tire in August. For more information, see “Aeolus has a new all-season touring tire.”

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