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SEMA Show, pre-show: Hankook to launch four tires

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Hankook Tire America Corp. will be showing four new tires, highlighting a concept tire, and previewing 2014 motorsports plans at the 2013 Specialty Equipment Market Association (SEMA) Show, Nov. 5-8, booth # 43101.

The company will introduce:

* a high performance all-season tire for passenger cars;

* a premium summer ultra-high performance tire for SUVs and crossover vehicles; and

* a high performance all-season tire for SUVs, crossover vehicles and light trucks.

The new tires will be unveiled at a press conference on Nov. 6.

In addition, the company will showcase its Hankook iFlex tire concept. The iFlex is made from up to 95% recyclable materials, consumes less energy during use leading to lower rolling resistance and improved vehicle fuel economy, and does not require air like a conventional tire.

Other activities include a Hankook Formula Drift driver meet-and-greet and autograph signing session on the first day of the show.

Hankook will also host the winner of its recently completed ‘Vegas Like a Champion’ Facebook sweepstakes.

The campaign gave entrants the opportunity to ‘like’ the Hankook Facebook page to enter and also upload entrant generated Hankook-branded images. The winner will be attending the show as Hankook’s guest and will have an all-access pass for a behind-the-scene look at Hankook’s planned activities.

For more information on Hankook's social media initiatives, visit the Hankook USA Facebook page at www.facebook.com/HankookUSA or follow @HankookUSA on Twitter.

For other recent news on Hankook, see “Hankook will build $800 million plant in Tennessee.”

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