Goodyear site takes customers for a "ride"

Order Reprints

Goodyear Tire & Rubber Co. is giving customers the opportunity to "ride" on its new Eagle F1 tire via

The site offers a 136-second "hot lap" with racing legend Derek Bell around the Austrian Grand Prix's A1 Ring.

Web users can choose from four camera views: hood, driver, rear wheel and front wheel.

Goodyear plans to roll out two more "track" experiences in October.

The Goodyear Eagle F1 was officially introduced two weeks ago.

Related Articles

Mazda6 Takes a Ride on Falken Ziex ZE001 A/S Tires

Customers and comebacks: Taking care of repeat business takes a clear head and a grasp of psychology

Goodyear will take its dealers for a ride

You must login or register in order to post a comment.