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Tireco unveils revamped eastern sales team

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Tireco Inc.'s newly updated sales management team for the eastern United States will be led by Ken Thornton, who was promoted to eastern regional sales director.

Thornton will oversee the northeast, Mid-Atlantic, Great Lakes and southeast territories for Tireco. A 30-year industry veteran, he previously served as Tireco’s southeastern territory manager.

In addition to Thornton’s promotion, Tireco has announced the addition of three tire industry veterans.

1. Ron Brady, regional territory manager for the Mid-Atlantic region. Brady was formerly vice president of wholesale operations for Free Service Tire Co. Inc. Prior to joining Free Service Tire, he was a regional account manager at Goodyear Tire & Rubber Co.

2. Jeff Anderson, corporate account’s manager. Anderson joins Tireco from Kumho Tire U.S.A. Inc., where he served as a regional sales manager and key client manager. Prior to Kumho, he served as a territory manager for Cooper Tire & Rubber Co.

3. Wayne Hazen, regional territory manager for the southeast region. Hazen formerly worked at Barron’s Wholesale Tire Inc., where he served as vice president of sales. Prior to Barron’s, he served as a territory manager for Cooper Tire.

Victor Li, Tireco’s vice president of sales and marketing, says the addition of the four highly experienced individuals "will greatly improve our client’s experience with us."

Tireco is a national private brand tire marketing and distribution company that exclusively owns and distributes the Milestar, Geostar, Geotrac, Nanco and Tracgard brands. It also is the exclusive distributor for the Nankang and Westlake brands. For more information, visit

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