Apollo gets creative with Brooklyn Brothers

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Apollo Tyres Ltd. has appointmented The Brooklyn Brothers as its global creative agency. The agency’s London office will service the account, which Apollo won after a multi-agency pitch process.

The new creative partners will be tasked to help build the global Apollo brand using the print, electronic and digital mediums.

The Brooklyn Brothers also will work on the recently announced three-year partnership deal between Apollo and the Manchester United Football Club (MUFC).

“At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres," says Marco Paracciani, chief marketing officer. "Their unique methodology -- ‘Invite, Activate, Amplify’ -- along with their community-focused approach on our association with Manchester United Football Club led to their selection over others.”

Apollo Tyres recently set up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management.

"Apollo Tyres is a highly ambitious company which continues to set new benchmarks in this dynamic global industry," says George Bryant, planning partner for The Brooklyn Brothers. "Together, we share a great passion for football and the value of 'people power' and we're really looking forward to working with Apollo Tyres and help them reach out to Manchester United’s 46 million followers in the U.K. and India.

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