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TIA to host webinar on online marketing metrics

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The Tire Industry Association (TIA) will discuss online marketing metrics for tire dealers in a webinar on Thursday, Oct. 10 at 12 p.m. (EDT). “The 5 Most Important Marketing and Sales Metrics for Tire Businesses” will be presented in partnership with LogMyCalls.

The webinar will be presented by McKay Allen, inbound marketing manager at LogMyCalls. TIA says tire dealers will learn how to measure their marketing efforts, what to track, and how to track it. Topics include:

* how some businesses are increasing Web visits by 300%;

* which marketing data doesn’t matter;

* which metrics industry leaders rely on to make decisions; and

* how to measure marketing success – SEO and PPC.

The webinar is free and open to TIA members and prospective members.

To register go to

TIA says Allen is a sought after marketer, speaker, and writer. He has spoken at events including the Search Marketing Expo and Social Media Strategies Summit. He has authored articles in Search Engine Journal, Mobile Marketer and other publications.

Every TIA member company gets a LogMyCalls account totally FREE for 12 months. This account enables tire dealers to measure the effectiveness of their marketing, save money and improve their ability to make appointments and close business. For more information, visit

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