As part of the Tire Group International (TGI) charitable efforts, all members of the TGI family will be wearing a pink ribbon and a pink t-shirt every Friday in the month of October, 2013, to support Breast Cancer Awareness Month.
TGI changed its official colors from gray to pink for the month of October, most notably in the building decorations, website, social media posts, and is encouraging customers to donate money to the Susan G. Komen for the Cure foundation, the leading cancer awareness organization in the United States.
“This is a great cause and we wouldn’t want to miss an opportunity to help our community,” says Joaquin Gonzalez Jr., Chief Marketing Executive for Tire Group International.
“We believe that incorporating our Happiness Campaign with this great cause is a perfect way to encourage men and women not to be afraid to get mammograms and breast exams frequently. We hope that greater knowledge will lead to earlier detection of breast cancer, which is associated with higher long-term survival rates, and that money raised for breast cancer will produce a reliable, permanent cure.”
Since 1985, October has been dedicated to raise awareness and educate individuals about breast cancer issues. The intention of wearing the most prominent symbol of breast cancer awareness, a pink ribbon, is to not only create awareness but to open the dialogue and reduce the stigma of breast cancer through education on symptoms and treatments.
For more information visit www.tiregroup.com.
