Dealer uses PSAs to inform customers about tire valve recall

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Barry Steinberg, president of Direct Tire & Auto Service based in Watertown, Mass., is being proactive when it comes to the recall of possibly faulty Chinese-made tire valves.

In a public service announcement to be aired on Boston-area radio stations starting next week, Steinberg says his company's locations will inspect customers' tire valves for free while they wait. "I want to emphasize there is no immediate danger," Steinberg says. "But the premature wear could result in loss of tire pressure. Why wait? Direct Tire will handle it now."

The National Highway Traffic Safety Administration (NHTSA) issued a recall of millions of the imported valves manufactured between July 2006 and November 2006.

"The rubber portion of the valve stem may crack and permit the gradual loss of tire pressure," NHTSA reported. "Continuing to drive on under-inflated tires could damage the tire, possibly resulting in a vehicle crash." (See "Tech International expands tire valve safety recall" on this Web site, dated June 24).

For more information on Steinberg's efforts, visit this link:

Steinberg was Modern Tire Dealer's first Tire Dealer of the Year in 1993.

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