Retail

Kal Tire partnership promotes winter tires

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Kal Tire has partnered with insurance provider Aviva Canada to discount the price of qualifying winter tires purchased by the insurer’s customers between Sept. 16 and Nov. 30, 2013.

Under the partnership, Aviva Canada existing customers and brokers in Ontario and Alberta will receive a $100 discount with the purchase of a select set of four winter tires. Qualifying tires include the Hakkapeliitta R or R2 Nordic winter tire or the WRG2 or WRG3, Nokian all-weather tire. Aviva Canada customers will also receive a $50 discount off a set of four alloy rims.

“We are proud to be partnering with Aviva who share our values of family safety and offering great value to Canadian drivers,” says Greg Waring, vice president, marketing for Kal Tire.

“Each year, we see an almost 50% increase in auto collisions during the winter months,” says Gerry De Lauro, vice president of marketing and web strategy for Aviva Canada.

“Quality tires are a crucial part of a vehicle’s safety system, and by partnering with a great brand like Kal Tire we are making safety more affordable for both our customers and brokers.”

Aviva Canada is based in Scarborough, Ontario. The company provides home, automobile, recreational vehicle, group and business insurance to more than three million customers.

Kal Tire, based Vernon, British Columbia, is a retail and commercial tire dealership with more than 240 locations serving eight Canadian provinces.

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