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New HP AS tire is part of Kumho fall promo

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New HP AS tire is part of Kumho fall promo

As part of its latest promotion taking place Sept. 1-Oct. 31, 2013, Kumho Tire U.S.A. Inc. is launching the new Ecsta PA31 high-performance, all-season tire and offering a $50 prepaid Visa reward card with the purchase a set of four qualifying tires.

The Ecsta PA 31 features heavy sipe density and large cross grooves that expel water, and the directional tread design offers improved wear.

An advanced design and balanced tread compound deliver strong street performance and good mileage, handling and comfort. It comes with a 50,000-mile limited warranty, and is available in 35 sizes ranging from 185/55R15 to 245/40R18.

Other qualifying tires in the promotion include the Ecsta 4X, an all-season, ultra-high performance tire that delivers strong handling in wet and dry conditions. With a 40,000-mile limited tread wear warranty and limited road hazard coverage, the Ecsta 4X combines value and performance to provide a UHP experience that’s hard to find.

The Ecsta LX Platinum was built to complement today’s refined performance of luxury sedans and crossover vehicles. It offers low-noise and high-comfort attributes with performance to complete the all-weather, grand touring experience. The Ecsta LX Platinum also offers a 60,000-mile limited tread wear warranty and limited road hazard coverage.

The Ecsta LE Sport is a maximum performance summer tire for European and American coupes and sedans, it offers strong grip, braking, cornering and control in all conditions.

Kumho Tires will be providing dealers premium point-of-purchase materials to advertise this promotion, including a window cling, repositionable wall decal, tire center with brochure holder and rebate handouts/forms. The kits also include Ecsta PA31-specific materials, including consumer brochures, quick-reference guides and data sheets, and a general Kumho-branded counter mat.

As an added value to Kumho’s Premium Fuel dealers, Kumho will also be offering co-brandable advertisements, including 15- and 30-second radio scripts and spots, a 30-second television spot, a flyer/ad template and web banners. These media assets are available on Kumho Tire’s new website forum, the Kumho dealer portal, available to all Kumho distributors and Premium Fuel members. To learn more about the dealer portal, contact

In addition to ensuring dealers have the tools they need to push this $50 rebate promotion to the consumer, all of these qualifying Kumho tire patterns are now included in the new and improved associate dealer program, Premium Fuel.

Kumho Tire U.S.A has recently revamped the Premium Fuel associate dealer program to maximize dealer benefits by increasing the number of eligible tires and bonuses, while decreasing the qualifying minimums and guaranteeing there is no cap on earning potential.

For more details on this promotion, or if you would like to learn more on how to become a Kumho Premium Fuel associate dealer member and make the most out of any Kumho sale, please contact your Kumho Sales representative, email or visit for more details.

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